Receiving a handwritten, personalized note touches our emotions in a way instant communication tools can only dream of. This is de idea used in the ‘Message in a Package’campaign for chewing gum brand Sportlife. La Mancha produced three short videos in which people were surprised by a heartwarming, encouraging message written on a blister pack of Sportlife chewing gum by a loved one. This way Sportlife plays a role in showing the importance of connection and warm relationships.
